You know those spiced shortbread-type cookies called speculoos (or the brand BIscoff) that are ground up and whipped into cookie butter? No? Allow us to introduce you to the magic of cookie butter. It has a distinct crave-worthy spiced cinnamon flavor. Cookie butter is smooth and indulgent eaten right off the spoon like peanut butter, but we think it's pretty awesome on popcorn. Our Christmas Cookie popcorn has a few of the crushed cookies themselves tossed right in along with a little holiday cheer in the form of M&M's, so the flavor appears in delightful layers.