You know those spiced shortbread-type cookies called speculoos that get whipped up into smooth and creamy cookie butter? No?! Allow us to introduce you to the magic of cookie butter. It has a distinct crave-worthy spiced cinnamon flavor. Cookie butter is indulgent eaten right off the spoon like peanut butter, but we think it's pretty awesome on popcorn too. Our Cookie Crumble popcorn has a few crushed cookies and some playful M&M's tossed right in, so the flavor appears in layers. Delightful.